How the Internet Affects Consumers’ Garage Door Choices
If you’ve ever had a late night craving for pizza or Chinese food, then you’re well aware of how the Internet can affect transactions. You can wake up late at night craving a midnight snack, head to Google, find a local place, and have some piping hot food heading for your front door in minutes. The Internet has brought the entire world closer together, and made every transaction simpler. Sometimes, this is a good thing. For instance, the variety of food available in your friendly neighbourhood grocery store has increased dramatically over the last decade. On the other hand, sometimes local businesses can feel the heat from an international competitor. Local ‘Mom and Pop’ stores have been driven out by big global chains before. Most changes to big industries are more subtle and take years to unfold. The Internet has brought both benefits and complications, changing the transaction utterly. A debate rages amongst economics and sociologists whether consumers or companies come out ahead in the new landscape. The answer varies depending on the industry. It can be argued that consumers have the advantage when it comes to shopping for a garage door in today’s world. Here are the reasons why you have more power than ever before when it comes time to repair or replace your residential garage doors, and what that advantage means for your next purchase.
Why Consumers Have More Purchasing Power Than Ever Before
The garage door industry brings in four billion dollars in revenue and boasts over twenty six thousand businesses in the United States alone. The Canadian industry also brings in two and a half billion dollars, and is growing quickly. While the industry is recovering from the Great Recession, it is poised to not only recover, but thrive in the next five years due to the booming home improvement market and a surging commercial sector. Searching anything garage door related brings up dozens of vendors and experts in the field. It seems that consumers have no shortage of choice when it comes to looking up garage door repair or installation experts. Whereas consumers would once go to a local place, or simply look for somewhere that a friend or family member recommended, they can now turn to the Internet and Google up dozens of options. Competition is fierce!
The Pros and Cons of a Wide Selection of Choice
More choice is always good, right? After all, when you go to the local grocery store, you’d rather choose between six brands of cheese over just having the store brand one available to you. This can be a good thing in some scenarios; if a garage door vendor in your area doesn’t have the type of door you want or does shoddy work, this can save you a lot of frustration. You are no longer restricted to just the local options. A buffet of choice can have disadvantages as well, though. Some underhanded vendors or inexperienced contractors offer “bargain” deals instead of quality work. You may be scanning through Google listings and come across a deal that is simply too good to be true. Making sure you’re dealing with professionals requires a keen eye and time to research. Some owners may also be completely overwhelmed or intimidated by the huge selection of choice. Having just one trusted vendor on hand is far easier than sifting through reviews and product listings for an entire Google search of businesses. You may want to do one large search for a professional company you can trust with years of experience, rather than rolling the dice on every repair or installation.
Shop Around, Try Doors On, and Take Your Time: New Technology Options
The Internet does more than just connect buyers and sellers; it offers new options that help people ‘try things on’ and puzzle over a sale before they commit to a purchase. Firstly, consumers can Google different garage door trends, technology, and advances. They can then walk into the transaction completely prepared to talk shop and discuss their personal wants and needs. For instance, the mother of a young family might want a carriage style door so that it’s easy to maintain yet stylish and charming. Meanwhile, an older man might be intrigued by garage door technology that leads to more convenience and control. These two people have very different preferences in residential garage doors, so a garage door professional must be ready to answer either call. Homeowners can take a look at what their home will look like with their new door installed by using an online program such as this one from Clopay Garage Doors; this only adds to the knowledge that a buyer can bring to the table when it’s time for the new door of their dreams.
Faster Transactions, an Easier Purchase, and a Smoother Process
Ultimately, one of the largest changes to the sale of residential garage doors is how fast things can move now. The entire transaction has been sped up on both ends. The consumers have the advantages mentioned above, but garage door vendors also have new technology. Cloud computing and other advances in office tech mean that there’s a drastic reduction in paperwork or accounting mistakes. Now, buying a garage door is fairly simple, straightforward, and speedy. Every industry can benefit from spending less time on each individual sale; this allows them to process more sales and reap more profit. This helps explain why the garage door industry is facing huge growth – most of the ‘dead air’ of transactions have been sliced away by software and the Internet.
Homeowners and garage door companies both have a lot to like about the new ways the Internet has affected the sale of residential garage doors. Transactions are faster, and the customer has more choice and information at his or her fingertips. This new world is part of the reason that the garage door industry is facing massive growth in the coming years. However, the consumer must remember to still take care of their due diligence and research vendors. In the years to come, we can expect the landscape of garage doors to change even more. One thing that has stood firm despite all the change is the fact that you want experienced, qualified, and efficient garage door professionals on your side. If you’re looking at an upcoming installation or repair, contact McKee-Horrigan Inc. for a free quotation and an expert point of view.